Sigma Conseil which is a Consulting, marketing and media firm, has lately released figures for the month of May 2011 relating to audio-visual landscape. Alwataniya1 at 32.9% remains the top-most watched TV channel in Tunisia, thanks particularly to the 8pm news, who has lost nearly 10 points compared with April 2011. Hannibal TV comes in the second position in terms of daily average at 18% of the audience, followed by Al Jazeera at 17.6%, and Nessma TV at6.9%.
For radio channels and the estimated number of listeners per day (May 2011), Mosaique FM continues to lead nationally with 1.2 million listeners, including 740,000 in the Great Tunis and 324,000 in North West of the country.
Zitouna FM follows in second place with 918,000 listeners, most of which are located in Great Tunis, northeastern and central-east. The national radio station comes in third position with 876 thousand people.
The TV advertising investment is estimated by Sigma Council for May 2011 to 7,000,000 dinars, with 3.8 million dinars to Hannibal TV, 2.4 million dinars to Alwataniya1 and 0.7 million dinars to Nessma TV.