05 September 2011 3:02 pm | | 1


Share     Share       Share     Share  

Political advertising will be forbidden starting on September 12th, by order of the High Independent Authority for the Elections (ISIE). But some parties have already run expensive advertising campaigns, with varying degrees of success.

The PDP's decision to feature party leaders Nejib Chebbi (right) and Maya Jribi (left) on a political ad left many voters feeling that the party was creating an inappropriate cult of personality.

The Democratic Progressives Party (PDP) was the first party off the starting block in terms of pursuing a publicity campaign. They pursued an aggressive strategy in three media: audiovisual, print, and display advertising. It succeeded in raising PDP’s profile across all social strata. Almost 500,000 dinars were spent in this campaign, of which urban display was the foremost component. The same amount spent on a follow up campaign garnered much worse results.

But the PDP’s stock has fallen recently. A poster showing PDP leaders Nejib Chebbi and Maya Jribi side-by-side led much of the public to object to the perceived personality cult, a political feature of the past 50 years that is understandably unpopular.

The Free Patriotic Union (UPL) seized the opportunity and responded with an ad campaign featuring social issues and ordinary Tunisians. For a novice party, the UPL is now well-positioned to win an upset over older, more established parties.

Questions remain, though, about the UPL’s young and unknown founder, Slim Riahi. The UPL spent almost a million dollars in less than a month on their ad campaigns, leading many to wonder where Riahi has found the money and what his ambitions are in Tunisia.

Ennahda party, by contrast, has not launched any advertising campaign, relying on their existing recognition. They have instead focused their efforts in operations concerning the poor. They have organized and paid for collective wedding celebrations, Ramadan meals, social aid, and other similar events. Rather than resorting to publicity, Ennahda organized meetings in all areas of the nation.

Ettakatol, the party of Mustapha Ben Jaafar, has not pursued an advertising campaign, perhaps for lack of money. Afek Tounes appears to be in a similar situation.

Source: Tounis-Hebdo

Share     Share       Share     Share  


Comments (1)

Trackback URL | Comments RSS Feed

Sites That Link to this Post

  1. Cult of Personality | Allan in Tunis | 05 September 2011

Leave Feedback


  Follow us

Connect on YouTube Connect on Google+ Connect to itunes Subscribe via RSS Feed



  Latest Videos


Play Video

Motocross Racers in the Forests of Bizerte, Tunisia

Bizerte, the northernmost city in Africa, hosted the fourth round of the...

Play Video

Endangered Whale Brought Ashore in Tunis Suburb

Onlookers in the popular tourist spot of Sidi Bou Said, near Tunis,...

Play Video

'Kima Enti:' Mixing Tunisian Traditions With Modern Design

"Kima Enti" is a hand-made art and design project launched by independent...

Play Video

One-Year Anniversary of Chokri Belaid's Death

On February 6, 2014, family and supporters of slain Tunisian politician Chokri...

Play Video

Klay BBJ explains his arrest

Tunisia Live's Nissaf Slama interviews rapper Klay BBJ on his music, arrest,...



Tabbed Structure - Regular
Tunisian Kidnapped in Libya: ‘They Can Kill Me’...
(3447 Views)
‘I Too Burned a Police Station,’ Online Activists...
(3418 Views)
Landfill Grows as Citizens Suffer: ‘We’ve Taken as...
(3047 Views)
Students Leaving Tunisian High Schools Face Difficult Choice...
(2805 Views)
Tunisia Starts First Post-Revolution Census...
(1466 Views)
Israelis Allowed in Tunisia, Prime Minister Announces...
(997 Views)
 
Israelis Allowed in Tunisia, Prime Minister Announces...
Tunisia Starts First Post-Revolution Census...
Students Leaving Tunisian High Schools Face Difficult Choice...
‘I Too Burned a Police Station,’ Online Activists Declare...
Landfill Grows as Citizens Suffer: ‘We’ve Taken as Much as We’re...
Tunisian Kidnapped in Libya: ‘They Can Kill Me’...
Low Turnout and Mixed Feelings for Algerians Voting in Tunisia...
Update: Libyan Kidnappers Demand Militants’ Release...
New Areas Around Chaambi Declared Military Zones...