By Hend Hassassi | Feb 28 2012ARFT , Havas , JWT , lebanon , MENA Cristal Festival ,
TheÂ 7th annual MENA Cristal Festival,Â a media and communications summit held from February 21-23 in Mzaar, Lebanon, awarded twoÂ TunisianÂ agencies – JWT TunisiaÂ andÂ HavasÂ Tunisia – the Cristal SapphireÂ and Cristal EmeraldÂ prize, for placing second and third in the competition respectively.
HavasÂ Tunisia won second place in the outdoor advertising category for their piece, entitled “CatchÂ Me If You Can,” which they shot for Protek. JWTÂ Tunisia won two third place prizes: in the radio advertising category for a campaignÂ entitled “Optimism,” a spot for Tunisiana, and in the viral film category for a short film entitled “Pulp Fiction,” an advertisement for ARFT.
â€œReceiving this prize is more of a commencement than a recognition, especially considering the small budget we had. We managed to find a humorous angle regarding the uncertain security conditions following the revolution for the Protek commercial – a camera surveillance company,â€Â declared Haithem Derbel, copywriter at Havas andÂ memberÂ the creative team behind the “Catch Me If You Can” piece along with Nizar Maalej.
JWTÂ wasÂ shortlistedÂ in the film category for their shortÂ film “Titanic,” shotÂ forÂ the annual meeting ofÂ Tunisian filmmakers, ARFT.Â Havas was correspondingly shortlistedÂ in the film category for their contribution to Tunisie Telecom’s 3GÂ + + campaign.
â€œOur goal is to get a prize at the Dubai Lynx festival or at Cannes Festival. Winning in this competition is a good sign for our agency, which is only about a year and a half old. There is a whole team working behind each campaign. We are mainly young Tunisians and getting a reward motivates us to do more,â€ said Derbel.
Ahmed Zoughlemi, copywriter at JWT, explained that their ultimate goal would be to show what they are capable of as an agency, and to achieve this, he asserted, they have to continue making campaigns while taking into consideration the interests of a wider audience – not just the Tunisian public.
â€œI think that that awareness has enabled us to win at the MENA Cristal Festival. Tunisia has many talented creative teams and now we have to prove it,â€ Zoughlemi stated.
â€œIt is quite hard to win a prize at a competition, so winning two is definitely rewarding…We have been managing accounts in different sectors now we want to acquire the credibility and recognition that will take us to the next level so we might attract international interest,â€ asserted Zoughlemi.
TheÂ MenaÂ Cristal Festival, created in 2005,Â isÂ an event held annuallyÂ rewarding the best advertising creations of the year in the MENA region – Middle East North Africa. The jury is composed of different international agencies and advertisers.