Chinese Mobile Phone Producer ZTE Enters Tunisian Telecom Market

The Chinese mobile manufacturing giant Zhong Xing Telecommunication Equipment (ZTE) announced its official entry into the Tunisian market yesterday.

In June 2011, RayenCom, a Tunisian mobile phone distributor, signed an exclusive agreement to sell ZTE-brand mobile technology. A “test launch” was subsequently undertaken in August 2011 in order to gauge ZTE’s potential in the local market.

“After receiving concrete positive signals from the Tunisian market, RayenCom decided to formalize the presence of the brand in June 2012 because it boasts innovative technology and a good price-quality ratio,” said Fadhil Kerkache, a consultant at RayenCom, to Xinhua News Agency.

Since the “test launch,” ZTE has promoted three mobile phones in the local market. However, an even greater number is soon set to make their debut. During the press conference yesterday, Ali Bhar, RayenCom’s manager, announced that five of ZTE’s new products will be introduced to Tunisia. They will comprise of four mobile phones and a tablet featuring the Android 2.3 operating system.

Bhar and other representatives of ZTE in Tunisia said that the global telecom equipment supplier will greatly impact the local telecommunications market. They stated that local consumers are looking for a greater quality at a reasonable price, which they believe is offered by their products.

It should be noted that ZTE is the world’s fourth largest mobile phone manufacturer and its brand is present in over 140 countries around the world, including Europe and the US.